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Before any action, any policy, any product redesign, or any lifestyle shift, there is a prompt a moment of reckoning where someone decides that the way things are is no longer acceptable and the way things could be is worth fighting for. That moment of reckoning is what this entire category is built around. Sustainability is not a trend that arrived with reusable bags and electric vehicles and will quietly fade when the next cultural preoccupation takes over. It is the defining challenge and the defining opportunity of this century, and the choices being made right now by individuals, businesses,
